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Etsy offers various advertising options for sellers to help them promote their products and reach a wider audience on the platform. These advertising options can help increase the visibility of a seller’s products and ultimately lead to more sales.
Here are some of the advertising options available on Etsy:
- Etsy Promoted Listings: This advertising option allows sellers to promote their products in Etsy search results and category pages. Sellers can set a daily budget and bid on keywords related to their products, and Etsy will display their products in relevant search results based on the keywords they have chosen.
- Etsy Offsite Ads: This advertising option allows Etsy to promote a seller’s products on other websites, such as Google, Facebook, and Instagram. Etsy charges a fee for this service, but sellers only pay when a sale is made as a result of the ad.
- Etsy Free Shipping: Sellers who offer free shipping on orders of a certain amount are eligible to have their products featured in Etsy’s Free Shipping collection. This can help increase the visibility of their products and attract buyers who are looking for free shipping deals.
- Etsy Onsite Ads: This advertising option allows sellers to display banner ads on Etsy’s website. Sellers can create their own ads or use templates provided by Etsy, and they can target their ads to specific audiences based on factors like location, language, and shopping behavior.
To set up and manage advertising on Etsy, sellers can navigate to the “Marketing” section of their Etsy shop dashboard. From there, they can choose the advertising option that best suits their needs and set up their campaigns. Etsy provides detailed analytics and reporting
